5 Minutes With Jim, Episode 89

Welcome to another episode of 5 Minutes with Jim. My fascination with automobile marketing and promotion spans decades. I am unsure when catchy tunes such as See The USA in your Chevrolet began catching my attention but do know that the first acquisition in what has evolved into a vast collection of promotional materials was an advertisement for the 1917 GMC truck. I framed that piece at age 16. It is a time capsule. It is a comparative of savings that a GMC offers over a four horse team. On this mornings episode author Jim Hinckley delves into the history of "selling the sizzle, not the steak" marketing that transformed the auto industry. 

This mornings program is sponsored in part by the magic of crowdfunding - https://www.patreon.com/jimhinckleysamerica