Coffee With Jim

Welcome to another episode of 5 Minutes with Jim. My fascination with automobile marketing and promotion spans decades. I am unsure when catchy tunes such as See The USA in your Chevrolet began catching my attention but do know that the first acquisition in what has evolved into a vast collection of promotional materials was an advertisement for the 1917 GMC truck. I framed that piece at age 16. It is a time capsule. It is a comparative of savings that a GMC offers over a four horse team. On this mornings episode author Jim Hinckley delves into the history of "selling the sizzle, not the steak" marketing that transformed the auto industry. 

This mornings program is sponsored in part by the magic of crowdfunding - https://www.patreon.com/jimhinckleysamerica

If you were asked to compose a list of the ten men most responsible for the development of the American automobile industry, who would you include? Would it include Henry Ford and David Buick? Perhaps Walter Chrysler, Ransom Olds, John Dodge, Benjamin Briscoe, Louis Chevrolet, and Charles Nash would also make that list? Would it include A.W. Tobin and Ross Judson? For every pioneer that gained a dubious immortality with their name being emblazoned in chrome on a century of automobiles, there were hundreds that were condemned to obscurity. On this week’s program we give these forgotten pioneers a brief moment in the spotlight.

 This programs is sponsored in part through the magic of crowdfunding - www.patreon.com/jimhinckleysamerica